Technology Makes the Difference

Thinking about how technology is changing business architecture is a mandatory demand for companies aiming for success in the future. Changes in processes such as digitizing files and the use of robots for data queries and intelligent reporting are contributing to the creation of new business strategies that enhance the productivity of the logistics chain.

Technology is growing exponentially, much faster than the human mind can grasp. In theory, every 18 months, a computer can double its processing capacity. Furthermore, every nine months, the amount of transmitted information also doubles, and every 13 months, the amount of data stored per square centimeter of the disk drive doubles.

The technological revolution has changed the traditional model of business architecture from a vertical value chain to the stack model. The way businesses are architected directly influences a company’s development. Initiating digital transformation in a company means pursuing improvement in three fundamental areas: improving data processing, enhancing communication, and improving digital storage.

Investments in information technology always have positive impacts on a modern company seeking productivity improvement, process optimization, continuous improvement, and capital return. Among the most common investments, we highlight: software, hardware, data security, networks, qualified professionals, and others.

As revealed by a study by the Getulio Vargas Foundation (FGV), for every 1% invested in information technology, a company’s profit increases by 7% after two years. Therefore, companies should seek to learn about technologies developed in the country that contribute to transforming the business model, making operational processes more precise, faster, and simplified, and observing the latest developments in the global market, such as the use of solutions like big data, the Internet of Things, artificial intelligence, and Industry 4.0.

Despite the disruptive appearance that these transformations may convey, they create opportunities for new businesses and new markets and for innovation. They are available not only for startups but also for established companies. Therefore, what we should think about is how companies can thrive and survive in the face of these challenges.

Investing in technology allows, for example, employees to work remotely, which can increase individual productivity by up to 20%, according to experts. An advanced information technology department, therefore, generates productivity, reduces operating costs, leverages more business, and, in the end, achieves positive results for the company. The result of this structured chain is not, therefore, an increase in expenses. On the contrary, it is an exponential growth in the company’s profit margin. Technology makes the difference.

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Liana Lourenço Martinelli, lawyer, postgraduate in Business Management and International Trade, is the Manager of Institutional Relations at Fiorde Group, comprised of the companies Fiorde Logística Internacional, FTA Transportes e Armazéns Gerais, and Barter Comércio Internacional. Email: fiorde@fiorde.com.br. Website: www.fiorde.com.br.

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